The box office this weekend was dominated by “Barbie” and “Oppenheimer” releases, which both succeeded through more conventional ticket sale means, in which those who are planning to view the film that day purchase tickets to see it. But it’s relying on an unusual strategy to boost ticket sales.
“Sound of Freedom,” a movie about a US federal agent who quit his job to chase child sex traffickers, has become what is, by the numbers, a summer blockbuster, taking in around $125 million in theaters since its debut.
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